Audience Development Consulting Services

Audience Development Consulting services available for those who present or produce concerts, theatre, dance, cabaret, opera, and film.

References and Client List >>

Guidance and pragmatic steps to help your performing arts organization with:

• Communicating with the press and nurturing media relations.
• Creating an effective subscription campaign and group sales effort.
• Handling the care and feeding of the mailing list and media list.
• Developing brochures and direct mail pieces.
• Using print advertising and electronic media.
• Developing approaches for corporate sponsorships.
• Discovering the joys of barter.

Consultant Susan L. Smith has practiced what she preaches for thirty-one years. As co-founder and associate producer for public relations and marketing at Worcester Foothills Theatre, she had responsibility for all media relations, publications, communications, subscription campaigns, and all other promotional and audience development activities. She is academic supervisor for all interns in Clark University's graduate program in Professional Communications and Public Administration

“Her ideas are very good. Practical, achievable, measurable. That sort of good.” Nicholas Thaw, Executive Director, 1794 Meetinghouse

References and Client List >>

For information, e-mail Susan at bluepumpkinprod@verizon.net